Is data the untapped resource for your city’s events?
Host cities have a huge opportunity to harness data and use customer insight to both increase awareness of their sporting spectacles and sell them out.
Major sport events: Making maximum use of place branding opportunities
Smart Cities & Sport is happy to publish an excerpt of the United Nations World Tourism Organisation publication “Maximising the Benefits of Mega Events for Tourism Development”
Rotterdam gets its children moving with Challenge 010!
The City of Rotterdam has put together Challenge 010, a programme that challenges the youth to become the best school or sport club in sports like futsal, baseball, basketball, dance or boxing.
The MASH Programme
Initiated in 2014, MASH is a successful and developing action sports event organised in the famous Munich Olympic Park.
Three reasons why cities should host the Youth Olympic Games
A Sportcal Insight story – “The Youth Olympics are a unique opportunity for any ambitious sport city in the world to say and show new things about itself to a very important audience” Ian Logan CEO Lausanne 2020.
Closeby sports facilities with high availabilities do not guarantee strong levels of physical activities
A summary of the findings of the academic paper “Participation in sports is not predicted by distance to and availability of sports facilities”