“Hosting events and developing active sport tourism has raised Rwanda’s profile as a sport tourism destination.”
RWC 2019 in Japan offers a good illustration of the impact of multi-site sports events on tourism!
Zurich, Lausanne or Budapest are among cities that have sized up the potential of city events.
“Cities and municipalities should consider the appropriate mix of major events and more local and recurrent events.”
“This publication aims to shed light on how best to combine sport and tourism as a catalyst for cities to achieve their goals.”
“Cities have a key role to play in providing innovative and inclusive solutions to the challenges of the 21st century.”