events & legacy
Laying the groundwork for future cities
The efforts of major sporting and leisure events to deliver long-term legacy and benefits for their host city, and the inhabitants face increasing scrutiny. Host cities must convince their citizens that these events are worth the investment. Significant or smaller events are not a “one-shot deal” for cities, even if they occur only once. Through events, cities aim to build a long-lasting legacy for their citizens. Sports events can boost the economy, contribute to facility improvements, be a driver for education, raise awareness of health or environmental issues, and generate emotions and memories.
interview with brent nowicki, executive director, fina
We have asked FINA’s new executive director to tell us more about FINA’s ambitions and plans to grow – and the role of cities.
interview with wayne long, acting manager of economic development, tourism, and culture, charlottetown, canada
We asked wayne long from the city of charlotteteown, canada to tell us more about their sports events strategy.
interview with lara marich, event hosting & partnerships, volleyball world
We asked Lara Marich to tell us more about FIVB’s successful partnerships with sports cities for hosting world-class events!
Interview with Ignacio Soriano, 3×3 head of events and partnerships, FIBA
We asked FIBA’s Ignacio Soriano to tell us more about what 3×3 events can do for cities.
Sport Tourism – Aarhus, Denmark
“The mission of VisitAarhus is to develop tourism and promote the Aarhus region as a sustainable destination for holiday and business tourism.”
Rugby World Cup 2019 in Japan: A tale of twelve cities
RWC 2019 in Japan offers a good illustration of the impact of multi-site sports events on tourism!
Pop-up events and venues: the show is downtown!
Zurich, Lausanne or Budapest are among cities that have sized up the potential of city events.
Interview with Lars Lundov, CEO, Sport Event Denmark
“Hosting major sporting events increases the awareness of a country, a region, or a city.”
Interview with Rick Traer, CEO Emeritus, Sport Tourism Canada
creating positive sport event experiences for participants and spectators that meets local, provincial and canadian standards require ingenuity and investment in tools and resources to support all stakeholders.
Interview with Paul Bush OBE, Director of Events, VisitScotland
“We asked our long-standing partner VisitScotland to give us an update on the state of the sports events sector and to provide some information on Scotland’s post-COVID 19 recovery plan.”
Three questions for David Lazarus, Mayor of Chambly, France
“As close to the field as possible, mayors best meet their population’s expectations.”
Terre de Jeux 2024: How can a territory be a role model?
“The label is a remarkable opportunity for local authorities to engage with the notion of Games legacy by developing sport for all.”
Three questions for Laurence Fischer, French Ambassador of Sport, Karate World Champion
“We have a duty to support the youth and to encourage them to voice their concerns.”
She Runs: From running to leading
“The programme gives girls skills and tools that will be useful not only to implement their project in their community but also for the rest of their life.”
FISE World Series: An Extreme Sports Tour
Actions sports competitions have evolved from niche events that take place in intimate setting into large scale events, such as fise, that attract hundreds of thousands of spectators each year.
Munich, Germany: How the youth keeps the Olympic legacy alive
Initiated in 2014, mash is a successful and developing action sports event organised in the famous munich olympic park. combining top level action sports with a laid-back cultural spirit and lifestyle.
Interview with Raffaele Chiulli, President, GAISF
we wanted the world urban games to be a truly complete celebration of urban culture. this started with sport, but we also had live music from some of the biggest urban acts in the world.
Digital communications: Maximising fan engagement
How to Maximize Engagement with Fans? -“Today’s fan are tech-savvy and video driven.”
Is data the untapped resource for your city’s events?
Host cities have a huge opportunity to harness data and use customer insight to both increase awareness of their sporting spectacles and sell them out.
The MASH Programme
Initiated in 2014, MASH is a successful and developing action sports event organised in the famous Munich Olympic Park.
Three reasons why cities should host the Youth Olympic Games
A Sportcal Insight story – “The Youth Olympics are a unique opportunity for any ambitious sport city in the world to say and show new things about itself to a very important audience” Ian Logan CEO Lausanne 2020.
Lillehammer 2016: Inspiring the next generation of volunteers
The Young Leaders Programme is a legacy project developed by the Lillehammer 2016 Organising Committee. With young individuals aged 15-19 as the target, this programme has both short and long-term objectives.
infrastructures
climate change
technology
active lifestyle
integration
infrastructures
technology
physical activities
integration