events & legacy
Laying the groundwork for future cities
The efforts of major sporting and leisure events to deliver long-term legacy and benefits for their host city, and the inhabitants face increasing scrutiny. Host cities must convince their citizens that these events are worth the investment. Significant or smaller events are not a “one-shot deal” for cities, even if they occur only once. Through events, cities aim to build a long-lasting legacy for their citizens. Sports events can boost the economy, contribute to facility improvements, be a driver for education, raise awareness of health or environmental issues, and generate emotions and memories.