tourism & city branding
Having an easily identifiable brand and image is essential for the promotion of cities. Sport is an integral part of life in a city. Practitioners are making public space their own, pitting parks and gardens to use, running on riverbanks or improvising playing fields on street corners. Sport and the city are more and more symbiotic as practicing sport is seen as a valued activity. Through sport, either permanently of temporarily, cities have opportunities to create a specific image, add value to different areas, and to highlight emblematic places in the city which attract diversified audiences.