tourism & city branding
promoting city assets
Having an easily identifiable brand and image is essential for the promotion of cities. Sport is an integral part of life in a city. Practitioners are making public space their own, pitting parks and gardens to use, running on riverbanks or improvising playing fields on street corners. Sport and the city are more and more symbiotic as practicing sport is seen as a valued activity. Through sport, either permanently of temporarily, cities have opportunities to create a specific image, add value to different areas, and to highlight emblematic places in the city which attract diversified audiences.
interview with patrick talty, president, indiana sports corporation
we asked indiana sports corp’s president, patrick talty, to tell us more about how they work to achieve their mission of creating a positive impact by hosting world-class sporting events.
Interview with Gianpietro Ghedina, Mayor of Cortina d’Ampezzo
“Cortina is lucky to count on two tourist seasons, summer and winter, and sport is definitely the centre of our program.”
Kigali, Rwanda: Its dual strategic approach to sport tourism
“Hosting events and developing active sport tourism has raised Rwanda’s profile as a sport tourism destination.”
Interview with Prince Deji Ajomale–Mcword, President, African Sports Tourism
“It is important to understand that sport is one of the few universal languages.”
Interview with Florencia van Houdt, Head of Sport Unit, European Commission
“Sport tourism can play an important role in recovery and resilience building.”
Sport Tourism: An ever-growing sector with high potential for cities
“Cities and municipalities should consider the appropriate mix of major events and more local and recurrent events.”
Athens, Greece: The city wants visitors to make jogging part of their journey
“The City of Athens is hoping to motivate a new generation of local runners and visitors to start jogging in the city.”
Frisco, Texas, USA: From an unpretentious city to the Mecca of Sports
“We do not have to convince anyone of the importance or benefits of sports in our community.”
Three questions for Evangelos Vlachos, CEO, ADDMA
“The outdoors is a crucial part of our quality of life.”
Insights from the WTO: Differentiating a city’s brand through sporting events
“Sport: a smart tool to strategically improve cities’ social, economic and environmental conditions.”
City branding: The benefits of being the home of reknown professional sports clubs
“Being home to professional sports team allows the city to shine and puts it on the map, both nationally and internationally.”
Major sport events: Making maximum use of place branding opportunities
Smart Cities & Sport is happy to publish an excerpt of the United Nations World Tourism Organisation publication “Maximising the Benefits of Mega Events for Tourism Development”
Interview with Ann Johansson, Director, Halmstad Convention Bureau
Halmstad Convention Bureau’s director explains how the city capitalises on its citizens’ love for sport to promote itself. A good inspiration for smaller but ambitious sports cities!
Place branding: Strategies for sports cities
When we think about place branding and sport, the first technique that often comes to mind is usually the hosting of major events . In this paper, the authors identify three different types of platforms that can be used.
infrastructures
climate change
technology
active lifestyle
integration
infrastructures
technology
physical activities
integration