Athens, Greece: The city wants visitors to make jogging part of their journey
“The City of Athens is hoping to motivate a new generation of local runners and visitors to start jogging in the city.”
Frisco, Texas, USA: From an unpretentious city to the Mecca of Sports
“We do not have to convince anyone of the importance or benefits of sports in our community.”
Three questions for Evangelos Vlachos, CEO, ADDMA
“The outdoors is a crucial part of our quality of life.”
Insights from the WTO: Differentiating a city’s brand through sporting events
“Sport: a smart tool to strategically improve cities’ social, economic and environmental conditions.”
City branding: The benefits of being the home of reknown professional sports clubs
“Being home to professional sports team allows the city to shine and puts it on the map, both nationally and internationally.”
Major sport events: Making maximum use of place branding opportunities
Smart Cities & Sport is happy to publish an excerpt of the United Nations World Tourism Organisation publication “Maximising the Benefits of Mega Events for Tourism Development”