Interview with Ann Johansson, Director, Halmstad Convention Bureau
Halmstad Convention Bureau’s director explains how the city capitalises on its citizens’ love for sport to promote itself. A good inspiration for smaller but ambitious sports cities!
Place branding: Strategies for sports cities
When we think about place branding and sport, the first technique that often comes to mind is usually the hosting of major events . In this paper, the authors identify three different types of platforms that can be used.