City branding: The benefits of being the home of reknown professional sports clubs
“Being home to professional sports team allows the city to shine and puts it on the map, both nationally and internationally.”
“Being home to professional sports team allows the city to shine and puts it on the map, both nationally and internationally.”
“The range of financial options for cities to consider is broad and there is no “one-size-fits-all” model.”
How to Maximize Engagement with Fans? -“Today’s fan are tech-savvy and video driven.”
Host cities have a huge opportunity to harness data and use customer insight to both increase awareness of their sporting spectacles and sell them out.
Smart Cities & Sport is happy to publish an excerpt of the United Nations World Tourism Organisation publication “Maximising the Benefits of Mega Events for Tourism Development”
The City of Rotterdam has put together Challenge 010, a programme that challenges the youth to become the best school or sport club in sports like futsal, baseball, basketball, dance or boxing.