Is data the untapped resource for your city’s events?
Host cities have a huge opportunity to harness data and use customer insight to both increase awareness of their sporting spectacles and sell them out.
The MASH Programme
Initiated in 2014, MASH is a successful and developing action sports event organised in the famous Munich Olympic Park.
Three reasons why cities should host the Youth Olympic Games
A Sportcal Insight story – “The Youth Olympics are a unique opportunity for any ambitious sport city in the world to say and show new things about itself to a very important audience” Ian Logan CEO Lausanne 2020.
Lillehammer 2016: Inspiring the next generation of volunteers
The Young Leaders Programme is a legacy project developed by the Lillehammer 2016 Organising Committee. With young individuals aged 15-19 as the target, this programme has both short and long-term objectives.