Sydney Olympic Park’s Sports Ecosystem Inspires The Development of Sports Incubator

Sydney Sports Incubator’s Mission & Objectives

  • 1. Attract investment

    To attract investment and partners for the new sports technology start-ups identified, to maximise their domestic and international success.

  • 2. Grow expertise

    Grow Australian expertise in sport to provide a competitive edge in sports performance, and enhance Australia’s reputation in the world of sport.

  • 3. Partner with sport sector

    To work with sports-sector partners to identify startups that will be successful and generate job growth.

  • 4. Build a community

    To build a self-sustaining sports innovation community – the ‘Silicon Valley of sport’ – at Sydney Olympic Park.

  • 5. Increase sport participation

    Increase Australian sports participation to reduce overall childhood obesity rates and improve the general health of Australians through the use of new sports innovations.

The legacy of the 2000 Sydney Summer Olympic Games has inspired the creation of a unique township with a focus on sports and events. Today, the Sydney Olympic Park is home to 58 sports organisations and $3 billion worth of world-class sporting infrastructure – an ideal ecosystem for fostering sports innovation and start-ups.

The Sydney Sports Incubator (SSI) program was created as a NSW Government sponsored initiative, led by the New South Wales Institute of Sport (NSWIS) and the Sydney Olympic Park Authority (SOPA). The program was created to encourage the development, acceleration and commercialisation of sports-focused innovation, from both the start-up world and existing technology companies.


The creation of Sydney Sports Incubator (SSI) 

NSW Institute of Sport first approached Sydney Olympic Park Authority to seek assistance in the development of a sports technology incubator, which led to the creation of the Sydney Sports Incubator (SSI).

The Authority saw the project as an opportunity to further grow the economic cluster of sporting organisations in the Park, with a specific interest in sports technology. The Authority believed existing sports organisations could also gain advantages from such innovations, assisting them to become more self-sustaining. Ultimately SOPA’s goals for the initiative were to generate new sports technology business within Sydney Olympic Park, and to grow jobs and the sports ecosystem in the Park. The Authority was also well placed to introduce start-ups to the community of sporting organisations in the Park.