creating positive sport event experiences for participants and spectators that meets local, provincial and canadian standards require ingenuity and investment in tools and resources to support all stakeholders.
“It is important to understand that sport is one of the few universal languages.”
“Sport tourism can play an important role in recovery and resilience building.”
“Cities and municipalities should consider the appropriate mix of major events and more local and recurrent events.”
“This publication aims to shed light on how best to combine sport and tourism as a catalyst for cities to achieve their goals.”
“Cities have a key role to play in providing innovative and inclusive solutions to the challenges of the 21st century.”