Interview with Lars Lundov, CEO, Sport Event Denmark
“Hosting major sporting events increases the awareness of a country, a region, or a city.”
“Hosting major sporting events increases the awareness of a country, a region, or a city.”
creating positive sport event experiences for participants and spectators that meets local, provincial and canadian standards require ingenuity and investment in tools and resources to support all stakeholders.
“It is important to understand that sport is one of the few universal languages.”
“Sport tourism can play an important role in recovery and resilience building.”
“Cities and municipalities should consider the appropriate mix of major events and more local and recurrent events.”