“The label is a remarkable opportunity for local authorities to engage with the notion of Games legacy by developing sport for all.”
Francois Baroin, AMF President
Terre de Jeux 2024 – How can a territory be a role model?
From the bid phase, Paris 2024 made it clear – these Games will be for the whole of France. With the Terre de Jeux 2024 label, that promise becomes reality. This initiative, the only one of its kind in the history of the Games, recognises local authorities taking action to promote more developed and inclusive participation in sport, at town and regional levels, and engages with various stakeholders in the sporting movement.
Paris 2024 is bringing all the regions on board and going even further by including structures from the sporting movement and French communities abroad at the heart of this approach. Being labelled Terre de Jeux 2024 (Land of the Games) means sharing with Paris 2024 the belief that sport can change lives, is an incomparable vehicle of cohesion and a great education and inclusion instrument.
Paris 2024 introduced the “Terre de Jeux 2024” label in June 2019 to reach out to all local authorities and sports movement organisations. It devised the programme side by side with local stakeholders and it will help everyone involved to contribute, at their level, to three major objectives:
- Celebration, to spread the emotion surrounding the Games to all;
- Legacy, to change French people’s everyday lives through sport;
- Engagement, so the Olympic and Paralympic adventure benefits as many people as possible.
The goal with the Terre de Jeux 2024 label is to bring together a community of local stakeholders that share the Paris 2024 belief that sport can change lives. Everyone within this community will be able to draw on and learn from experiences throughout the network and pull the spotlight onto the area’s finest features and its initiatives and projects. Label-holding councils are committed to taking initiatives to promote sport and the Games among their people, in accordance with the Olympic Charter and the Paris 2024 Code of Ethics.
Having received the label, these towns and cities are now set to embark on the Games adventure with their inhabitants.
Cities, departments, regions and sport movement organisations as key actors in preparing the 2024 Generation
Since applications opened in June 2019, the label has been awarded to around 1,000 local and regional authorities and structures from the sporting movement (regions, departments, inter-council public establishments, cities and sports federations) across the country, highlighting their commitment to increasing the reach of sport in France. These strong figures reflect the high levels of interest generated by Paris 2024 throughout France and this will continue to grow as we build up to the Games. The organisations that receive this label are committed to developing actions to promote sport and the Games with residents, while respecting the Olympic Charter and the Paris 2024 Code of Ethics.
The first 500 cities and clusters of cities represent a wide range of geographies in mainland and overseas France. Most of them are medium-sized: 48% are home between 10,000 and 50,000 people and 33% have fewer than 10,000, 9% of which have fewer than 2,500.
Of the 500 cities and clusters of cities that were awarded the label on 20 November 2019 during the AMF convention, 416 applied to be a Games Preparation Centre and host foreign delegations in their facilities.
As, Paris 2024 President Tony Estanguet says, “This large, diverse group testifies to the incredible enthusiasm that the Games are generating in all areas of France. Today, the Paris 2024 family has grown to include the inhabitants of all these communes, and I’m looking forward to meeting them over the next five years!”
French communities abroad also are an integral part of the excitement surrounding the Games. That is why the Terre de Jeux 2024 label is being exported to French communities abroad. Ahead of the Tokyo 2020 Olympic and Paralympic Games, the Embassy of France in Japan was awarded the first label outside of France. The members of this community will be able to gather around a number of different competitions involving French athletes in Japan and will have access to many other opportunities between now and 2024.
In addition to local and regional authorities, the label also includes sport movement organisations such as clubs and federations. More than 35 sport federations have already been granted the Terre de Jeux 2024 label.
A label opening up opportunities
The Terre de Jeux 2024 label opens up various opportunities to regional authorities and sporting movement structures throughout the Olympiad until 2024. Tony Estanguet and Paris 2024 want to promote these community stakeholders, who are forming the champions of tomorrow and Generation 2024. This label enables regional authorities and sporting movement structures to benefit from access to several opportunities through to 2024. With an exclusive graphic identity, the organisations that receive the Terre de Jeux 2024 label will be associated with Paris 2024, from promotional items to displays. They also have dedicated access to Paris 2024 tools, information and events. Lastly, this label offers them a possibility to get even more involved by applying to be a Games Preparation Centre and potentially host one of the 206 National Olympic Committee and 184 National Paralympic Committee delegations looking to train in France in the build-up to 2024.
What it concretely means
Each local authority engages according to its own resources and skills to implement or follow up on Games-related actions and in connection with celebration, legacy and engagement.
Le Puy en Velay (in Auvergne-Rhones-Alpes region)
Le Puy-en–Velay is one of the cities invited to participate in the adventure of the Olympic Games after being labelled “Terre de Jeux 2024″. It demonstrates that Le Puy-en–Velay is a sport city with quality infrastructure and equipment. It is therefore part of an accession process, which requires preparing to celebrate the values of Olympism for 5 years and committing to implementing actions proposed by the Organizing Committee for the Olympic Games (OCOG) as well as additional actions carried out by the Sports Service.
Thanks to the label, Le Puy-en–Velay will be able to share good practices, give its citizens unique emotions, allow them to discover sports and, ultimately, give exceptional visibility to its actions thanks to the unique spotlight that the Games represent. This operation is to allow the Olympic Games which will take place in Paris in 2024, to bring about a change in terms of sports policy throughout France. This is the reason the OCOG wishes to associate the various actors in all French territories.
Being labelled is a great opportunity to develop physical activity and promote health sport throughout the next 5 years by mixing different populations. This preparation for the 2024 Olympic Games must be a unifying project to enable the development of sport in all these forms (health sport, leisure sport, elite sport, etc.) and with the various stakeholders.
For the Mayor, Michel Chapuis, “Obtaining this label means fully associating yourself with this great popular event from which all of society must benefit. It is also putting sport in the daily lives of citizens and it is a unique opportunity to take advantage of this craze around the Olympic Games in order to increase the number of licensees in our sports clubs “.
And Michel Joubert, President of the Agglomeration Community, to add: “The various events which will be organized during these next years must be a showcase for our associations and our clubs. It is a great opportunity to attract new followers.”
Dijon (in Bourgogne-Franche Comté)
Dijon is officially labelled Terre de Jeux 2024! This is perceived as the reward for the sport dynamism of an entire territory, its environment and its facilities.
“Dijon – already labelled “active and sporting city”, obtained in November 2019 the label “Terre de Jeux 2024″. Obtaining this new label allows communities to take their place in the Olympic and Paralympic adventure and to participate in this global event. Indeed, it is the first time ever that an Olympic Games organizing committee so closely associates all the territories of the host country with the dynamics of the project.
Being labelled would allow the territory to become a Centre for Olympic Games Preparation (CPJ). In capacity to offer high-level equipment and facilities for several disciplines (tennis, swimming, athletics, pentathlon, boxing, rugby, football, handball, triathlon, horse riding, beach volleyball, canoeing and triathlon), Dijon proposed a dozen of sites to the organizing committee. The Preparation Centres could accommodate international athletes. In addition to the infrastructures, internationally renowned clubs and sportspeople present in the area and performances in terms of air quality, Dijon and its metropolis, located 1h30 from Paris, benefit from an efficient transport network and offer a wellness environment for athletes.“
To learn more about the Terre de Jeux 2024 label
2020 Smart Cities & Sport Publication