Sports initiatives targeting women should be appealing to them and adapted to their needs, otherwise, there is little chance to observe an increase in women’s sports participation. To do this, a wide range of easy-to-implement solutions exist, including:
– Creating a survey to have a broad perspective of women’s sport in your city (focus groups are also recommended);
– Reaching out to the different sports stakeholders in your city (i.e. Fitness clubs, sports association, etc.) to get key statistics related to women’s sport.
– Involving women in the design and testing process of new sport equipment, facilities, etc;
– Creating evaluation systems to track the efficiency of sports policy in place in your city.