Born only 3 years ago, Le Tremplin is rather a new initiative and can be considered itself as a startup. What type of challenges is a sport incubator like Le Tremplin facing? And how to address these and turn them into an opportunity? We have asked Omar El Zayat, Director at Le Tremplin, to share his point of view.
Challenge #1: Gaining credibility
The starting point was knowing the size of the market and seeing how many startups in the field of sports existed in France and their maturity level. The ideological and financial support of the City of Paris, the governing bodies and several actors of the private sector was crucial in rapidly gaining credibility. Le Tremplin is a programme of Paris&Co, an organisation that has been working in innovation since 1998. The success stories that emerged from Paris&Co and the knowledge capital acquired in the past 20 years are the secret weapon of the success of this initiative in growing rapidly and gaining the trust of the startups, the governing bodies and the private sector.
Challenge #2: Convincing the Partners to invest in a short-time period
The environment in which a startup operates is moving at a very fast pace. The time scale is not the same for a startup as for a large company – a lot can change in 3 weeks! To convince partners to be faster in their decision-making process can be very challenging and it could be done only with partners that believe that innovation is a core value of their growth and through the results shown by previous collaborations.
Challenge #3: Linking two different worlds
Paris&Co knew that linking the two worlds was only possible by bringing in Le Tremplin’s team people that come from various backgrounds that have a deep understanding of the market. Which is why it hired Benjamin Carlier, a former Deputy Chief of Staff and Advisor for the Minister of Sports as the first Director of Le Tremplin. To help Benjamin in that endeavour, Paris&Co hired Omar El Zayat, an engineer, entrepreneur and former financial auditor as well as Vincent Chotel who studied and worked in sports and sports management. The intersection of disciplines of the first employees of Le Tremplin’s team alongside with Paris&Co’s expertise were the secret recipe to linking these two worlds. And it is by following this recipe that Le Tremplin’s team grew and on boarded Charles Fremont and Maryline Ottmann to continue accelerating the collaborations between these worlds.
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